Skatta Burrell: Paving the Way for Jamaica’s Musical Future
Producer Cordel ‘Skatta’ Burrell is on a mission to elevate Jamaica’s music scene, aiming to replicate his recent global success through a lucrative publishing deal. Partnering with Reservoir Media Inc., a New York-based independent music company, and reggae and dancehall publisher Abood Music, Burrell is set to make waves in the local music fraternity.
In a recent chat with The Sunday Gleaner, Burrell expressed his excitement about the partnership. “This collaboration will help us acquire catalogues across local genres and sign new talent,” he shared. He believes Jamaica is a giant in the global music industry, brimming with untapped potential, especially among emerging artists.
Breaking Down Barriers
Burrell pointed out a significant issue: “For years, there have been gatekeepers who control access to opportunities. We’re trying to break that cycle.” He emphasized that dancehall and reggae have a powerful global influence, leading to numerous collaborations. “To know that Reservoir and Abood recognize this and want to partner with me is a great honor,” he added.
The producer has already seen substantial rewards from this joint venture. He believes that by pooling resources and collaborating on various projects, Jamaica’s music can reach even greater heights. “We want to give everyone a chance to share their music,” he said, highlighting the importance of inclusivity in the industry.
A Legacy Resurrected
One of Burrell’s standout achievements is the Coolie Dance Riddim, released in 2003. Featuring hits from artists like Elephant Man and Vybz Kartel, this riddim was acquired by Abood Music in 2020 and published in the U.S. through Reservoir Music. Burrell noted that it has gained traction in regions like Asia and Eastern Europe, particularly Turkey, where it has become a chart-topping sensation. “This partnership has opened a lot of doors for me,” he remarked, brimming with enthusiasm.
Abood Music: A Trusted Partner
Founded by Othman Mukhlis in 2001, Abood Music has deep roots in Jamaican music, boasting a catalogue that spans decades. Mukhlis, who has visited Jamaica for over 35 years, expressed his admiration for the island’s cultural impact. “Jamaica’s influence on the world is unrivaled,” he said, emphasizing the need to reward local talent with the recognition it deserves.
“This new venture allows us to discover and nurture talent right from the ground up,” Mukhlis explained. He believes that with Reservoir’s backing, they can solidify their position as leaders in the global dancehall and reggae markets.
Looking Ahead
Reservoir’s President and COO, Rell Lafargue, echoed this sentiment, stating that the company is excited to support both established and emerging Jamaican creators. “We aim to amplify their artistry and expand their global reach,” he said, reinforcing the commitment to elevate Jamaican music on the world stage.
As Burrell and his partners embark on this exciting journey, one can’t help but wonder: what new sounds and talents will emerge from Jamaica’s vibrant music scene? The future looks bright, and the world is listening.
